How easily can customers switch to substitute products is a question one might ask when assessing the ___________________________________
Fill in the blank(s) with correct word
threat of substitutes
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________ become very familiar with customers' operations and problems and are in an excellent position to satisfy customers' needs by helping them develop a strategy for the product in question
A) Regional sales managers B) District sales managers C) Key account managers D) Field sales representatives
________ are low-share business units in high-growth markets that require a lot of cash to hold their share
A) Stars B) Dogs C) Question marks D) Cash cows E) Bears
The city of St. Louis buys a golf turf mower for maintaining the city's golf course in Forest Park. The city of St. Louis is in the ________ class of business customers
A) reseller B) producer C) consumer D) facilitator E) government
In APA style, the complete list of references at the end of the paper is referred to as the Works Cited
Indicate whether the statement is true or false