He was deemed “the father of radio” by the U.S. courts:
a) Guglielmo Marconi; b) Lee DeForest; c) Edwin Armstrong; d) David Sarnoff; e) William Paley
b
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What can one conclude about a variable that is shown to be persuasive in a single-message experiment?
a. that it is a relatively persuasive variable b. that the variable will be persuasive in similar contexts c. nothing d. that it is persuasive in the context that the variable was tested in
Answer the following statement(s) true (T) or false (F)
1. The Federal Trade Commission warns marketers that sponsored content must be labeled as advertising 2. Product placement is also known as embedded marketing. 3. Hybrid marketing is the integration of sponsorship, product placement, commercial messages, and social engagement. 4. Most promotions have short term goals.
Effective speeches require research
Indicate whether the statement is true or false
News conferences should be called:
a. to get a news medium's attention to the organization b. to announce promotions c. to give awards or commendations d. only to allow access to a celebrity or expert on a tight schedule or in times of controversy to offer face-to-face access to a spokesperson.