The use of focus groups to estimate a demand forecast is referred to as which type of qualitative forecasting technique?
a. Consumer surveys
b. Delphi method
c. Jury of executive opinion
d. Sale force estimates
a. Consumer surveys
You might also like to view...
What kind of consumer decision-making process is most closely associated with retailer loyalty?
A. Limited problem solving B. Extended problem solving C. Habitual decision making D. Contemplation E. Impulsive problem solving
Several accounts could be involved in a single transaction, but the debits and credits must still be equal
Indicate whether the statement is true or false
Answer the following statement(s) true (T) or false (F)
Crowdfunding provides entrepreneurs with access to beta-testing and market feedback.
The ____ lists the items that the customer will provide to the contractor throughout the project and the dates by which the customer will make these items available
a. approval of subcontractors b. patents c. customer-furnished equipment or information d. notice of cost overruns or schedule delays