Answer the following statement(s) true (T) or false (F)
Crowdfunding provides entrepreneurs with access to beta-testing and market feedback.
ANSWER: True
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Which of the following did the Internet Advertising Bureau urge advertisers to abandon?
A. HTML B. HTML5 C. Adobe Flash D. Adobe Acrobat
Which of the following is an action-focused marketing event that attempts to get customers to purchase within a limited period of time?
A) sales promotion B) market penetration C) marketing research D) market segmentation
Which of the following is the best example of nationalization?
A) In 1940, the city of New York purchased the bankrupt Brooklyn-Manhattan Transit rail lines. B) In 1979, Great Britain made a partial sale of British Petroleum to private investors. C) A private company contracts to manage all of a city's waste management. D) A country's economic policy calls for a balance of trade. E) A developing country receives a loan from the International Monetary Fund.
A group of farmworkers in Florida organized a movement aimed at convincing Taco Bell to increase the amount that it pays for its tomatoes so that the wages of tomato pickers could be increased to a more reasonable minimum
The group of farmworkers gained attention from media outlets and convinced many people around the country, particularly college students and religious groups, to stop buying Taco Bell products. This is an example of a(n) ________. A) environmental movement B) ethics code C) boycott D) green marketing initiative E) regulation