If a marketer is seeking to segment a business market, which of the following variables is generally felt to be the most important?
A) personal characteristics
B) demographic variables
C) situational factors
D) operating variables
E) purchasing approaches
B
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Which of the following is a newer digital medium that is used by advertisers to reach consumers directly?
A) smartphone B) direct mail C) newspapers D) billboards E) television
Buyers of consumer goods usually act on the same motives the world over.
Answer the following statement true (T) or false (F)
Which of the following statement best provides constructive criticism?
A) You seem to think that you can submit any kind of work and that it doesn't matter. B) Your work is often shoddy. C) Producing inferior work often causes this company to lose time and money. D) You need to produce work that meets this company's standards.
The idea that businesses should eliminate discrimination in respect to employment and occupation is a Global Compact principle in the area of ________.
A. anticorruption B. human rights C. environment D. labor standards