Sales letters can be more direct and personal than commercials on radio and television
Indicate whether the statement is true or false
TRUE
Sales letters sent to a carefully selected audience can be more direct and personal than
commercials, which are produced for a mass audience.
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Which of the following is not an advantage of using sales promotions?
A) provides a tangible incentive to buyers B) provides accountability to marketing managers C) enables company to build its database D) builds long-term brand awareness E) develops relationship with customers
Which type of communication is defined as the transmission of wordless cues between people?
A. oral B. nonverbal C. written D. electronic
Assume a business had sales of $300,000, fixed costs of $75,000, a margin of safety of 58.33%, and a contribution margin ratio of 60%. What was the break-even point?
a. $70,000 b. $100,000 c. $180,000 d. $125,000
Podcasts can be played only on iPods
Indicate whether the statement is true or false