Which of the following best describes the use of focus groups in market research?
A) These are research techniques in which researchers immerse themselves into consumers'
lives to understand them better.
B) These are research instruments to gather data (generally quantitative) over a large
population of potential customers.
C) These are research techniques used to watch people's actual behaviors in the context of
their natural environment.
D) These are research techniques used to gather opinions of carefully chosen individuals
about a topic.
D
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Which of the following training and development methods is most appropriate when people just need to learn facts such as work rules or legal matters?
A. Videotapes B. Role-plays C. Practice work D. Discussion E. Coaching
Which of the following is an example of related diversification?
A. Purchasing from different vendors B. Using a newer medium for advertising C. Developing a management information system D. Targeting another market segment E. Operating in similar locations
The U.S. courts throughout the nineteenth century upheld the principle of caveat emptor
Indicate whether the statement is true or false
Cardec, Inc, a leading manufacturer of car spare parts, divided its manufacturing process into two
Departments - Production and Packing The estimated overhead costs for the Production and Packing departments amounted to $14,000,000 and $20,000,000, respectively. The company produces two types of parts - Part 1 and Part 2. The total estimated labor hours for the year were 40,000, and estimated machine hours were 35,000. The Production department is mechanized, whereas the Packing department is labor oriented. Calculate departmental predetermined overhead allocation rates. Production Packing Machine hours Labor hours Part 1 10,000 30,000 Part 2 25,000 10,000 35,000 40,000 What will be an ideal response