The easiest measure of marketing public relations effectiveness is the ________
A) resultant effect on the company's sales figures
B) effect it has on its market capitalization
C) number of exposures carried by the media
D) changes observed in consumers' brand knowledge
E) impact it has on the company's market share
C
You might also like to view...
Calculate the NPV of the project.
The following details are provided by Beckett Company:
A) $959,500
B) $581,870
C) $1,015,050
D) $252,500
Output is a factor to be considered in analyzing poor performance.
Answer the following statement true (T) or false (F)
The characteristics of a typical GDSS include all of the following EXCEPT: ____.
A. flexibility B. reduction of negative group behavior C. support of positive group behavior D. defends against anonymous input
A layer is a collection of components that provide different services or are highly independent on each other for performing their services
Indicate whether the statement is true or false