What is the foundation of the public relations practice in the United States?
A) healthy competition with the advertising industry
B) the need for organizations to defend themselves against negative publicity
C) the country's free enterprise system
D) participation in a free and open democratic society
D
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When selecting a channel, a manager should consider which aspects of the message?
A. sensitivity, privacy, complexity, and agreeableness B. sensitivity, agreeableness, privacy, and negativity C. sensitivity, negativity, complexity, and persuasiveness D. privacy, complexity, information overload, and negativity
Which of the following is true of the growth stage of a product's life cycle?
A) During the growth stage, the competitor impact shifts from focusing on direct competitors to indirect ones. B) During the growth stage, revenue decreases rapidly as customers adopt the new product or service. C) During the early part of the growth stage, pricing objectives should focus on profit maximization. D) High material costs and labor costs, coupled with low production volumes, drive up the costs of manufacturing in the growth stage.
What do critical path methods require of planners?
a. For planners to only focus on the critical tasks b. To estimate based on past experience how long the project will take c. To identify when the project should be completed and plan backward from that point d. To critically assess the plans of others against the reality of time and resources
Which ethnic group in the United States represents a marketing opportunity for firms because it tends to earn more, have more schooling, and be more likely to be professionally employed or own a business?
A. Middle Eastern B. Hispanic C. Northern European D. Asian American E. African American