A payment model where the advertiser pays based on some manner of conversion such as a sale or site registration is known as
A. cost-per-impression.
B. the conversion rate.
C. cost-per-action.
D. cost-per-click.
E. pay per lead.
Answer: C
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In the U.S. Supreme Court, if all the justices voting agree as to the outcome and reasoning used to decide a case, it is a ________ decision.
A. tie B. plurality C. majority D. unanimous
In which of the following ways of creating a new company, brand, or subbrand name, the names are derived from the basic benefit provided by the product?
A) evocative names B) experiential names C) functional names D) invented names E) realistic names
To which account is the cost of inventory transferred when a product is sold?
a. Sales b. Operating expenses c. Inventory sold d. Cost of goods sold
Working to reach an agreement that is mutually satisfactory to both buyer and seller is also called:
A) negotiation B) agreement C) practice theory D) tactics E) strategy