In which of the following ways of creating a new company, brand, or subbrand name, the names are derived from the basic benefit provided by the product?
A) evocative names
B) experiential names
C) functional names
D) invented names
E) realistic names
C
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When determining delivery of a message, a general rule of thumb is "the sooner the better."
Indicate whether the statement is true or false.
Auto insurance rates are increasing due to the fact that there is a rise in auto accidents
What will be an ideal response?
As per the text, in order to be a knowledge broker, which one of the following pieces of information would be LEAST important for a salesperson?
A. their customer's organization B. their customer's political beliefs C. their customers D. key dynamics and trends that can impact their customer E. their customer's business and industry
When data available to a firm is too old to be useful, what type of forecasting technique should the firm consider?
a. Quantitative b. Qualitative c. Qualified d. Quantified