Brad is listening to a speaker explain how some new computer software works so Brad can use it in his business. According to your textbook, Brad is engaged in ________ listening.

A. comprehensive
B. active
C. passive
D. appreciative
E. empathic


Answer: A

Communication & Mass Media

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Michael bought a new microwave from the GoodBuys electronic store. From the outset, it started giving him problems. A couple of days later, he was unable to get it to work at all

A few days later he found out that two colleagues encountered similar glitches with the identical microwave, which they, too, bought from GoodBuys. Michael did find out that several friends who had bought that same microwave online or from different electronic stores, however, did not have any trouble it. What conclusion did Michael arrive at, and how? a) Michael used inductive reasoning by concluding that buying those microwaves from the Goodbuys electronic store was a mistake b) Michael used deductive reasoning by concluding that buying those microwaves was possibly not a good idea. c) Michael used either/or fallacy by concluding that buying those microwaves online would lead to the delivery of faulty products. d) Michael used hasty generalization by concluding that buying those microwaves from electronic stores would cause much frustration.

Communication & Mass Media

James Carey, the leading American proponent of cultural studies during the past three decades, believed that mass communication is the representation of shared beliefs whereby reality is produced, maintained, repaired, and transformed. This is called the:

a. hermeneutic perspective. b. none of these. c. transmissional perspective. d. ritual perspective.

Communication & Mass Media

Brainstorming occurs in two phases: the brainstorming period itself and the ________ period

A) evaluation B) expansion C) cooperative D) creative

Communication & Mass Media

Which organizational pattern would probably be most effective for arranging the main points of a speech with the specific purpose "To inform my audience of the four factors that make a classic car collectible"?

A. problem-solution B. analogical C. topical D. causal E. spatial

Communication & Mass Media