Marketing communications budgets tend to be higher when there ________
A) is high channel support
B) exists hardly any change in the marketing program over time
C) are infrequent product purchases in large quantities
D) are differentiated products and nonhomogeneous customer needs
E) are many easily reachable customers spread over small geographic territories
D
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The receiving report is prepared by the vendor to provide evidence that the purchase order was received
Indicate whether the statement is true or false
Contingent fees are prohibited for any client for which the auditor performs audit services, but are otherwise permitted
a. True b. False Indicate whether the statement is true or false
In which of the following situations is it easier to restore customer satisfaction through prompt service recovery efforts?
a. with a customer who has a long-term relationship with the organization and has been satisfied with its past performance b. with a customer who is focused more on the transaction and has no prior relationship with the organization c. with a customer who has a long-term relationship with the organization and has not been satisfied with its past performance d. with a customer who is reluctant to trust the organization’s performance
The passage of federal securities disclosure laws occurred largely as the result of:
A) ?voluntary self-regulation by ethics experts in the securities industry B) ?the stock market crash of 1929. C) ?changes in the international market for securities and negotiable instruments. D) ?legislative changes protecting debtors and creditors.