The benefits from standardization of the marketing mix are lower costs, easier control, and reduction of time in preparing the marketing plan.
Answer the following statement true (T) or false (F)
True
These are outlined in the text.
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In what significant ways do bloggers differ from conventional journalists? Why are these differences crucial to a company's marketing effort?
What will be an ideal response?
Falkner Company is designing a portable DVD player aimed at families traveling with young children. The company believes that the product can be sold for $140; and it requires a 20% profit on new products. What is the target cost of the portable DVD player?
A) $140 B) $28 C) $175 D) $112 E) $168
Which of the following descriptions of the three basic sales tasks is correct?
A. order-taking: various activities aimed at getting sales in the long run B. order-getting: seeking possible buyers with a well-organized sales presentation designed to sell a good, service, or idea C. supporting: routine completion of sales made regularly to target customers D. None of these descriptions is correct.
Customers' tolerance zones vary for different service attributes or dimensions. The ________ the factor, the ________ the zone of tolerance is likely to be.
A. More important; wider B. Less important; narrower C. More important; narrower D. Less important; wider E. More important; less important