A market-product grid is a framework to relate
A. the market segments of potential buyers to relative market share compared to the largest competitor.
B. total estimated expenses for each product sold to each market segment.
C. total anticipated profit for each product sold to each market segment.
D. total anticipated revenue for each product-market segment combination.
E. the market segments of potential buyers to products offered or potential marketing actions by an organization.
Answer: E
You might also like to view...
Which of the following is a disadvantage of using slides created with PowerPoint or other similar programs?
A. Linear nature of the presentation B. Slides are easy to incorporate into webcasts C. Slides are easy to incorporate into online meeting D. Easy to create and edit E. Designs are easy to customize
Data that is trended is collected ________
A) at specific time intervals B) at random time intervals C) from specific demographic groups D) from randomly selected consumers E) by consumer relationship management systems
Harry's razors are a high quality product at a value price. The current product manager wants to use a generic brown box to save money. How might this affect customers?
A. customers will be unaffected B. the brown box will signal high quality to customers. C. customers will likely perceive the product to be of poor quality. D. the customers will develop a positive brand image E. customers will not recognize the product.
By confirming the meeting participant’s agreement to the meeting goals, objectives, and agenda, the meeting facilitator
a. knows the outcome of every decision b. has a roadmap and engaged everyone to proceed in the same direction c. can adjourn the meeting 20 min. early d. can guarantee that quorum is present