In evaluating examples and illustrations, we must be concerned with the recency of observation and the attitude of the observer
Indicate whether the statement is true or false.
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Bill, a publicistfor a public relationsfirm, wrote content and storiesthat wererejected, and his supervisor told him the material would not appeal to media gatekeepers. What is the most important thing Billshould do to be an effective publicist?
a. Bill must be thoroughly familiar with traditional journalistic news values. b. Bill must know where to find news and how to select the most interesting angle. c. Bill must learn to be an effective problem solver. d. Bill must come up with creative publicity tactics that effectively break through a forest of competing messages.
As Milos is delivering his speech, Bob shows up late for class and enters the room during the
conclusion of the speech. What kind of listening problem could Bob's late arrival create for the rest of the audience? A) situational distraction B) listener distraction C) assimilation D) rhetorical disturbance E) critical interruption
SELECT ALL THAT APPLY. Which of the following are important to communicate with photographs?
A. who the reporter is B. what happened C. when the event occurred D. why the story matters
In arguing against propositions of policy, it is usually wisest for the opponent to argue against both the reason for change and the consequences of change
Indicate whether the statement is true or false.