All of the following measure readership except:

a) Unaided recall
b) Aided recall
c) Perception test
d) Recognition


C

Communication & Mass Media

You might also like to view...

If someone says, "That team is so high-energy it's more potent than any one member," he or she is referring to the group's syn¬tality

Indicate whether the statement is true or false

Communication & Mass Media

The difference between speeches about objects and speeches about processes is that the latter _____

A. explains how something works, is made, or is done B. describes a particular thing in detail C. and former are the same type of informative speech D. informs the audience

Communication & Mass Media

A speech that has "Honesty is the best policy." as its thesis would

be a categorized as a question of A. fact. B. value. C. policy. D. evaluation. E. motivation.

Communication & Mass Media

When you have been able to establish a causal claim that you believe is highly probable, which of the following statements should not be used in presenting your argument?

a. ?Almost without fail, when x was present y was absent and vice versa b. ?These studies prove scientifically that x causes y c. ?Changes in the level of x have often led to corresponding changes in the level of y d. ?X is almost certainly a contributing cause of y e. ?None of the above; all are effective ways to present most causal claims

Communication & Mass Media