According to the price equation, a product's or service's final price equals its list price minus incentives and allowances plus
A. profits.
B. commissions.
C. extra fees.
D. trade-ins.
E. taxes.
Answer: C
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A database marketing program provides the tools to personalize messages and keep records of the types of communications that work and those that do not work
Indicate whether the statement is true or false
A challenge with traditional file storage is _____.
A. low data redundancy B. high data accuracy C. high data integrity D. low data misrepresentation
Bliss Massage Therapy Center maintains a database of over 700 clients and sends each one a special discount offer in the month of his or her birthday. Managers hope that as existing customers use the discount, they will see an overall growth in sales. According to Igor Ansoff's Product-Market Matrix, this is an example of the ________ strategy.
A. market diversification B. market penetration C. market development D. product development E. product differentiation
The purpose of the Federal Reserve is to
A. finance government operations. B. protect investors from bank failures. C. protect deposits from bank failures. D. control the supply of money and credit.