When companiespromoting corporate social responsibility measure their success by evaluating a double bottom line, they:
A. establish ways of simultaneously measuring both losses and profits.
B. account for social-responsibility indicators, such as community involvement.
C. measure their carbon footprint and the expenses that would be involved in embracing the idea of sustainable development.
D. indicate a preference for meeting profit-oriented goals and de-emphasize any social contributions that would cut into profits.
Answer: B
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A) generic B) cognitive C) resonance D) emotional
Proxies and cookies can be used by firms to monitor customers when they are blogging, commenting, or posting in social networks
Indicate whether the statement is true or false
One of the four basic mediation strategies is ________, where mediators have high concern for aspirations, low perception of common ground, and involves mediator application of rewards and inducements to entice the parties into making concessions and agreements.
Fill in the blank(s) with the appropriate word(s).
When CarMax promises a "no-haggle" pricing structure, it exhibits ________ because it provides additional value to potential used car buyers by making the process simple and easy.
A. a competitor orientation B. a status-quo pricing structure C. consumer parity D. competitive parity E. a customer orientation