All of the following are ways oral communication differs from written communication EXCEPT that:

a. oral communication requires less explanation than written communication
b. oral communication should rely less on complex sentence structures
c. oral communication benefits from greater redundancy within the message
d. oral communication requires more explicit organization


a. oral communication requires less explanation than written communication

Communication & Mass Media

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Diana is asked to scan the local newspaper to see if she can spot any client or product mentions. What is this practice called?

a) Measurement of message exposure b) Measurement of attitude c) Measurement of publicity reach d) Measurement of awareness

Communication & Mass Media

Identify an accurate statement about ethical communicators

A) ?They give little importance to nonverbal cues. B) ?They impose their views on others. C) ?They engage in plagiarism. D) ?They attempt to act impartially.

Communication & Mass Media

A multivocal society is one that permits only certain voices to be heard

Indicate whether the statement is true or false

Communication & Mass Media

A speech on the types of animals that make good pets might best be organized in the _____ pattern

A) temporal B) problem-solution C) topical D) cause-effect/effect-cause

Communication & Mass Media