Which of the following marketing communication tools includes the functions of building up a positive corporate image and handling unfavorable stories and events?
A) sales promotion
B) sponsorship
C) direct marketing
D) public relations
E) advertising
D
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In the United States critics of affirmative action policies believe that affirmative action is in contradiction to what US legislation?
a. The Bill of Rights b. The equity principle in the Fifth and Fourteenth amendments to the U.S. Constitution c. The EEOC Law of Equities d. The Civil Rights Act
Answer the following statement(s) true (T) or false (F)
1. We are sometimes able to reduce the duration of a project by crashing the project. 2. The cost associated with reducing an activity duration is often referred to as a crash cost. 3. It is often beneficial to crash noncritical activities. 4. Software that is free or open source can be acceptable for small businesses facing relatively simple projects. 5. HyperOffice is an example of a cloud-based project management software solution.
What is the purpose of the Truth-in-Lending Act? What does it provide regarding the liability of credit cardholders for unauthorized charges when a card is lost or stolen?
Which of the following is not a guideline for successful IS planning?
A) The strategic IS plan should be developed independent of business managers. B) The strategic IS plan should be aligned with business goals. C) IS plans should reflect realistic expectations. D) The information resources planning effort should be viewed as an iterative effort.