Which of the following is NOT a goal of the theory of coordinated management of meaning?

A. To understand who we are, what it means to live a life, and how that is related to
particular instances of communication.
B. To uncover the most meaningful interpretation of a particular culture and assimilate
those elements into one’s own.
C. To render cultures comparable while acknowledging their incommensurability.
D. To generate an illuminating critique of cultural practices.


B. To uncover the most meaningful interpretation of a particular culture and assimilate
those elements into one’s own.

Communication & Mass Media

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Ryan has spent a lot of time working at the local homeless shelter and this has made his attitudes more positive toward government programs to help the poor. Nick also has a positive attitude towards government programs to help the poor, but does not have an personal experiences working with the poor. Based on existing research, who is more likely to vote for a local tax increase to fund more shelters?

a. Ryan b. Nick c. they are equally likely d. neither is likely

Communication & Mass Media

When we assign a cause for someone's behavior, we are making a(n) ________

What will be an ideal response?

Communication & Mass Media

Audiences are segmented in a variety of ways. What is being emphasized if I am within a niche target market based on my education level and love of hiking?

a. Demographic segmentation b. Social class c. Psychographic segmentation d. Geographic segmentation

Communication & Mass Media

Harry, Aggie, Ken, Pat, and Toby are meeting to decide upon the theme for next year's charity bazaar

Harry suggests something that Aggie does not like. Aggie indicates her disapproval by giving Harry a "thumbs-down" signal and saying "No way." Aggie's nonverbal cue would best be labeled as an A. Emblem. B. Adapter. C. Affect display. D. Illustrator.

Communication & Mass Media