Audiences are segmented in a variety of ways. What is being emphasized if I am within a niche target market based on my education level and love of hiking?
a. Demographic segmentation
b. Social class
c. Psychographic segmentation
d. Geographic segmentation
c. Psychographic segmentation
You might also like to view...
How did Exponent attempt to sustain outreach and engagement throughout the holiday season?
a. by showcasing customer creations that used coffee and ginger b. by conducting an online contest involving customers’ recipes c. by creating videos of customers in their kitchens at home d. by working with prominent bloggers to create cookie recipes
Within the context of advertising, social media is best characterized as a relationship between:
a. A brand and its followers b. Leaders and followers c. Brands competing for "mindshare" d. Print and online media
Instead of "loyal," when a speaker adds "I mean, he never criticizes friends behind their backs," he or she is using ______.
a. slang b. jargon c. descriptive details d. idiomatic expression
Labeling people in systems (workplaces, families, friends) helps each person predict how others will behave.
Answer the following statement true (T) or false (F)