Which of the following is not a major provider of mobile display advertising?
A. MoPub
B. inMobi
C. AdMob
D. Webtrends
Answer: D
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________ occurs when a retail firm invests in and owns a retail operation in a foreign country.
A. Philatelic investment B. Inventory investment C. Direct investment D. Alternative investment E. Portfolio investment
Your firm has decided to tailor its products and services to meet local market demands. A good approach to use would be ________ segmentation
A) geographic B) psychographic C) usage D) positioning E) social class
For manufacturing firms, the cost of completed products remains on the balance sheet as __________ assets until the firm sells the products; upon sale, the cost of the assets becomes a cost of goods sold expense
a. Direct Materials Inventory b. Work-in Progress Inventory c. Finished Goods Inventory d. Cost of Products Ready for Sale e. none of the above
Quick assets are defined as:
A. Cash, noncurrent receivables, and prepaid expenses. B. Cash, short-term investments, and current receivables. C. Accounts receivable, inventory, and prepaid expenses. D. Cash, short-term investments, and inventory. E. Cash, inventory, and current receivables.