To confront listeners who are immersed in their electronic devices, speakers are advised by the text to try using ________ to capture audience interest.

A. an attention-getting introduction
B. a quick blast of loud music
C. a threat of revenge
D. a promise of a shortened presentation


Answer: A

Communication & Mass Media

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Ricardo was invited to his cousin’s wedding and he knew that he would see many of his family members there. He wanted to show his best self to his family so to prepare for the wedding Ricardo got his suit pressed, had his hair cut, and thought about stories that would entertain them. Which of the following perspectives on identity construction best explain Ricardo’s story?

A. Symbolic interactionism B. Impression management C. Positionality D. Performativity

Communication & Mass Media

As CEO of News Corporation, Rupert Murdoch's million dollar contributions to Republican organizations seem to some to violate the long-time separation between news organizations and party politics

Indicate whether this statement is true or false.

Communication & Mass Media

Reckless Void just launched their debut album. The band wants to get signed by a record label and approaches a PR representative who looks at the album's declining sales

What evaluation technique should the PR representativeuse to show effective results? a. Measurement of audience action b. Measurement of media impressions c. Measurement of audience awareness d. Measurement of audience attitudes

Communication & Mass Media

If your main ideas range from simple to complicated, it makes sense to arrange them in order of complexity, progressing from the more complex to the simplest

Indicate whether the statement is true or false

Communication & Mass Media