Which of the following is true of nontraditional channels?
a. They detract from the profitability of the primary and secondary channels controlled by a business.
b. They are used to sell stolen or counterfeited products.
c. They enable a consumer to return a product when it reaches the end of its useful life.
d. They help differentiate a firm's product from the competition.
ANSWER: d
Nontraditional channels help differentiate a firm's product from the competition. Nontraditional channels include the Internet, mail-order channels, or infomercials.
You might also like to view...
In accounting, a 12-month financial year is called a fiscal period
Indicate whether the statement is true or false
The production function must be a full partner in the entire business system in order to avoid bottlenecks and slowdowns.
Answer the following statement true (T) or false (F)
What is the difference between a materials requisition and a purchase requisition?
All of the following are examples of product-level costs except:
A. product advertising costs. B. patent costs. C. product inspection costs. D. engineering design costs.