Corporate advertising is designed to promote the main product or service of a company.
Answer the following statement true (T) or false (F)
False
Actually an extension of the public relations function, corporate advertising does not promote any one specific product or service. Rather, it is designed to promote a firm overall, by enhancing its image, assuming a position on a social issue or cause, or seeking direct involvement in something.
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Coupons, bonus packs, premiums, and samples are promotional offers that are targeted toward
A. employees. B. retailers. C. salespeople. D. wholesalers. E. end users.
A common measure of the effect of a company's credit policies is:
a. receivable turnover. b. days' sales uncollected. c. both receivables turnover and days' sales uncollected. d. neither receivables turnover nor days' sales uncollected.
Most companies prohibit the use of wikis among employees as a form of internal communication
Indicate whether the statement is true or false
Report content may be influenced by the report environment
Indicate whether the statement is true or false