What are the various sources of need recognition among consumers? Discuss ways marketers can influence need recognition
What will be an ideal response?
The origins of need recognition may be either simple or complex. Consumers then act in ways to satisfy those needs, which can range from basic biological necessities to the need to achieve and distinguish oneself. Marketers can influence need recognition in concrete ways. They can use promotional tools to encourage certain types of behaviors and want certain products. They may also employ promotional techniques to emphasize certain needs over others, prompting consumers to resolve those needs through the purchase of one product or another. Marketers can also use connectors to feature their products and encourage consumers to try or purchase new product offerings.
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Closing the temporary accounts at the end of each accounting period does all of the following except:
A. Serves to transfer the effects of these accounts to the retained earnings account on the balance sheet. B. Causes retained earnings to reflect increases from revenues and decreases from expenses and dividends. C. Prepares the dividends account for use in the next period. D. Brings the revenue and expense accounts to zero balances. E. Has no effect on the retained earnings account.
Out-group members act differently from in-group members in that they ______.
A. interact often with the leader B. perform their job duties but no extra work C. ask for additional responsibility D. receive special attention from their leaders
Bonds with a face amount $1,000,000, are sold at 106. The entry to record the issuance is:
A) Cash 1,000,000Premium on Bonds Payable 60,000Bonds Payable 1,060,000 B) Cash 1,060,000Premium on Bonds Payable 60,000Bonds Payable 1,000,000 C) Cash 1,060,000Discount on Bonds Payable 60,000Bonds Payable 1,000,000 D) Cash 1,060,000Bonds Payable 1,060,000
A new product to reduce cholesterol is on the market, with a price that is higher than that of competitors. Where should a writer or speaker introduce price in his or her sales message?
a. At the beginning, as an intention getter b. Late in the message, associated with benefit c. As the final thought of the message to prompt action d. Nowhere in the message