A new product to reduce cholesterol is on the market, with a price that is higher than that of competitors. Where should a writer or speaker introduce price in his or her sales message?
a. At the beginning, as an intention getter
b. Late in the message, associated with benefit
c. As the final thought of the message to prompt action
d. Nowhere in the message
B
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Quality of a service offering:
A) is dependent on customer perceptions. B) can be measured using standardized techniques. C) is more important than a manufactured product. D) is not dependent on market communications.
Bounded rationality is in contrast with ______.
A. advanced rationality B. essential rationality C. instrumental rationality D. complete rationality
Regression analysis can be performed using one or more activities to predict costs
Indicate whether the statement is true or false
Explain how to go about motivating employees using acquired needs theory.
What will be an ideal response?