The marketing mix elements are called ________ because they are the responsibility of the marketing department in an organization.
A. uncontrollable forces
B. profitability factors
C. target market segments
D. controllable factors
E. stakeholder value generators
Answer: D
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Within the dimensions of service quality, which of the following is a "quality enhancer"?
A) service reliability B) performance C) customer empathy D) appearance E) reputation
In converting income statement amounts to statement of cash flow amounts, which of the following is true?
a. Depreciation expense would be deducted from net income. b. A loss on sale of land would be added to net income. c. A gain on sale of equipment would be added to net income. d. An increase in accounts payable would be deducted from net income.
An acculturated person
a. has become part of the melting pot. b. has become socioculturally assimilated. c. understands his or her own culture. d. accepts another culture's ideas.
For purposes of fair value, when there is no ready market in which there are buyers and sellers for an asset, the fair value must be estimated through:
a. a method such as net future value. b. a method such as future value. c. a method such as net present value. d. either future value or net present value.