In a manual system, the billing department is responsible for recording the sale in the sales journal
Indicate whether the statement is true or false
T
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________ refers to the location of a product in the minds of consumers
A) Positioning B) Targeting C) Benchmarking D) Product displacement
Lena is the CEO of a multinational corporation. When her subordinates fail to meet one of her expectations, she promptly fires them. While doing so, she does not think about how beneficial that employee has been to her business over the years. In this scenario, which of the following levels of ethical development is best illustrated?
A. Postconventional morality B. Preconventional morality C. Act utilitarianism D. Conventional morality
According to the text, Twitter is the most popular social media site among Americans
Indicate whether the statement is true or false
In reporting marketing research findings, the researcher should
A. provide explanations in language that those who use the report to make decisions can understand. B. write the report in an extremely technical and statistical style. C. fit the problem to a favored statistical technique. D. not acknowledge any limitations associated with the study. E. give management the answers it wants.