When a marketer adjusts the marketing mix to give customers a clear, distinctive, desirable understanding of what the product does, the marketer is engaging in psychographic segmentation.
Answer the following statement true (T) or false (F)
False
Positioning is the process of adjusting the marketing mix variables as described. Psychographic segmentation delves into how consumers actually describe themselves based on how they spend their time and money, what activities they pursue, and their attitudes and opinions about the world in which they live.
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Which statement is accurate about communication apprehension?
a. It is common, but only in inexperienced speakers. b. Adrenaline affects speech delivery negatively. c. Anticipating a speech causes more anxiety than delivering it. d. Anxiety tends to increase after you begin a speech.
An activity that has more than one predecessor is a(n) ________ activity.
Fill in the blank(s) with the appropriate word(s).
U.S. firms maintain particularly dominant global positions in all of the following industries except:
A. media. B. textiles. C. biotechnology. D. telecommunications.
The duty of fair representation created by the NLRA requires that
A. a union treat all members fairly, impartially, and in good faith. B. a union must pursue any member's grievance against the employer. C. an employer, in communications with employees during a union organizing effort, must fairly represent the effects it believes a union will have on the company. D. the NLRB certify only proposed bargaining units that it thinks the union can properly represent.