When a pharmaceutical ad includes a world-renowned heart surgeon describing the benefits of the medication, which type of execution format is being used?
A) demonstration
B) slice-of-life
C) lifestyle
D) dramatic
E) testimonial
E
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Currently attainable standards demand maximum efficiency
Indicate whether the statement is true or false
Marcel works in the linen department of a large department store. When a customer arrives to collect a tablecloth that she had specially ordered, she is disappointed to know that the delivery of the ordered merchandise has been delayed. Marcel is able to use empowerment to bridge the ________ by offering to deliver the product to the customer's residence.
A. delivery gap B. brand gap C. knowledge gap D. communication gap E. research gap
Marc’s manager saw him come back late from lunch one day. Marc was late because he had been working out a problem with a client. However, Marc’s manager assumed Marc just took a long lunch and is a slacker. It is likely his manager made a(n) ______ error.
A. stereotyping B. bias C. attribution D. proximity
Reading a journal during a meeting in cultures which follow a polychronic time system is considered rude
Indicate whether the statement is true or false.