Which ability of PR practitioners is going to determine their worth to an organization?

a) Communication
b) Evaluation
c) Research
d) Planning


ANS: a

Communication & Mass Media

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Two examples of voluntary audiences are students in required public speaking courses and employees in mandatory business meetings

Indicate whether the statement is true or false

Communication & Mass Media

Speeches that impact the audience's __________ are focused on changing the things people do and how people live every day

a. values b. attitudes c. beliefs d. behaviors

Communication & Mass Media

When conducting an interview, which type of question allows you to count and compare the different answers because all respondents are choosing from the same list of answers?

A. open B. closed C. hypothetical D. rhetorical

Communication & Mass Media

Relationships are like contracts, which set guidelines and often prescribe behavior.

Answer the following statement true (T) or false (F)

Communication & Mass Media