Speeches that impact the audience's __________ are focused on changing the things people do and how people live every day

a. values
b. attitudes
c. beliefs
d. behaviors


D

Communication & Mass Media

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According to your textbook, the following four prerequisites should be in place whenever a group seeks to make an important decision or solve a significant problem:

a. skilled chairperson, conscientious members, clear structure, constructive conflict. b. clear goal, quality content, structured procedures, and commitment to deliberation. c. questions of fact, conjecture, value, and policy. d. voting, seeking consensus, brainstorming, and authority rule. e. quantity, quality, validity, and reliability of research.

Communication & Mass Media

Not only should a speaker's choice of topic be relevant to the interests and expectations of his or her listeners, it should also take into account

a. the speaker's political affiliation. b. the number of times the speaker has delivered public speeches. c. the public speaking experience of his or her listeners. d. the knowledge listenersalready have about the subject.

Communication & Mass Media

Why are media companies pushing to eliminate rules against owning newspaper and electronic media outlets in the same market??

What will be an ideal response?

Communication & Mass Media

During the season a sport psychologist has the football players practice imagery after first watching a videotape in which they are performing the same skill as the one they intend to image. The coaches can’t believe how quickly the players improved their performance and consistency. What is the best explanation for the preceding?

a. mental readiness explanation b. functional equivalence theory (page 248) c. bioinformational theory d. attentional-arousal set

Communication & Mass Media