The effect of a "secondary meaning" is that it may make a mark distinctive enough to allow it to be protected by the Lanham Act
a. True
b. False
Indicate whether the statement is true or false
True
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For a market segment to be viable, it should meet each of the following tests, except:
A) the members of the market segment should be ambiguous B) the market segment must be large enough to be financially viable to market with a separate marketing campaign C) the market segment must differ from the population as a whole D) the market segment must be reachable through some type of media or marketing communications
Calculate the payback period for the investment. (Round your answer to two decimal places.)
The following details are provided by a manufacturing company:
A) 2.75 years
B) 2.82 years
C) 2.55 years
D) 2.77 years
When reviewing a scholarly article, you should evaluate all of the following EXCEPT
a. its strengths. b. its weaknesses. c. its significance. d. its aesthetics.
Albert breaches a contract with Bill in a state where the statute of limitations is six years. Seven years later Bill wants to sue. The contract is unenforceable, but it is neither void nor voidable
a. True b. False Indicate whether the statement is true or false