Choose the correct statement regarding Internet advertising
a) The first attempts to monitor web page traffic consisted of software programs that measured the number of banner ads and the speed of server
b) As of 2002, the two most visible organizations that measure the Internet audience are Nielsen/net and Arbitron
c) Reliable data on who is looking at web pages and banner advertising are important for advertisers because they are reluctant to invest money on net advertising without such data.
d) Internet ratings firms face a difficult problem in buying ratings software
b
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What time frame is used to measure immediacy in today’s media environment?
A. minutes and seconds B. hours C. days and weeks D. months and years
The camera allowing the cinematographer to smoothly move through and photograph a set or location without shaking or bobbing is possible because of a
a. steadicam.
b. dolly.
c. crane.
d. pan.
Marissa needs to give a presentation to high school students who are interested in college. In her speech, she plans to cover the application process steps and teach students how to apply
Marissa's general purpose of her presentation should be to _____. Fill in the blanks with correct word
The two major kinds of online speeches discussed in your textbook are ________ online speeches and ________ online speeches.
Fill in the blank(s) with the appropriate word(s).