Using the central route to persuasion will probably mean relying
on interest factors and heuristics.
Indicate whether the statement is true or false
F
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When people tuned in and stayed glued to television and cable's news coverage following the September 11 World Trade Center attack, they were utilizing television's surveillance function
Indicate whether this statement is true or false.
Deep Blue Oceans, a public relations firm,works on a strategy to come up with multiple creative stories to generate coverage in the news media for their clients
What obstacle does a firm like Deep Blue Oceans face, which makes it necessary to work on multiple stories instead of focusing on just one, and why doesit face such a hurdle? a. Shrinking news hole; because theincrease in Internet advertising has caused most dailies and magazines to reduce the number of pages and space b. Stringency of media gatekeepers; because reporters and editors are extremely meticulous indecidingwhat information qualifies as newsworthy and able to be published or broadcast c. Fragmentation of traditional mass media; because it is no longer possible to reach the larger public through a single medium d. Information overload; because the firm's news may never get audience attention due to the myriad cable channels, online networks, and websites that compete for an individual's attention.
The distinction between evaluation and description can be seen in the differences between you-messages and __________ messages.
A. face-attacking B. I- C. steamrolling D. provisional
While sitting in class, Kevin raises his hand to let the instructor know that he wants to be called on. Kevin's raised hand is an example of a(n) _
A. emblem B. illustrator C. regulator D. immediacy