Deep Blue Oceans, a public relations firm,works on a strategy to come up with multiple creative stories to generate coverage in the news media for their clients
What obstacle does a firm like Deep Blue Oceans face, which makes it necessary to work on multiple stories instead of focusing on just one, and why doesit face such a hurdle?
a. Shrinking news hole; because theincrease in Internet advertising has caused most dailies and magazines to reduce the number of pages and space
b. Stringency of media gatekeepers; because reporters and editors are extremely meticulous indecidingwhat information qualifies as newsworthy and able to be published or broadcast
c. Fragmentation of traditional mass media; because it is no longer possible to reach the larger public through a single medium
d. Information overload; because the firm's news may never get audience attention due to the myriad cable channels, online networks, and websites that compete for an individual's attention.
A
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______ we make in our relationships depend on our ability to determine what is right and wrong.
a. Choices b. Commitments c. Mistakes d. Conversations
Many speakers using causal reasoning commit a ________ fallacy, thinking that just because one
event followed another, the first event must have caused the second. Fill in the blanks with correct word
Instead of sharing information and guiding decisions, ________ speeches strengthen the bonds
between speaker and listeners. Fill in the blanks with correct word
How is listening an ethical issue?
What will be an ideal response?