When someone has presented a prima facie case, it is the same as saying that they have assumed the burden of

(a) rebuttal.
(b) presumption.
(c) refutation.
(d) proof.


D

Communication & Mass Media

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In a public-relations presentation, the speaker should anticipate and prepare for criticism by

a. vehemently defending the position of his/her organization. b. ignoring potential objections and remaining positive. c. explaining the organization's plan more in more detail. d. acknowledging and counteringpotential objections and problems.

Communication & Mass Media

Those with the most power in a society decide what constitutes _____ capital, which are certain bodies of cultural knowledge and competencies that people need to function effectively in society

a. economic b. cultural c. critical d. social

Communication & Mass Media

The "Talk About Giving: A Game Where Everyone Wins" case proves that

a. A big idea can work across several creative executions b. A big idea can pop into your head when you least expect it c. Children are a vast, untapped advertising market d. Philanthropy beats charitable giving every time

Communication & Mass Media

Intellectual property applies only if the work is published

Indicate whether this statement is true or false.

Communication & Mass Media