When someone has presented a prima facie case, it is the same as saying that they have assumed the burden of
(a) rebuttal.
(b) presumption.
(c) refutation.
(d) proof.
D
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The "Talk About Giving: A Game Where Everyone Wins" case proves that
a. A big idea can work across several creative executions b. A big idea can pop into your head when you least expect it c. Children are a vast, untapped advertising market d. Philanthropy beats charitable giving every time
Intellectual property applies only if the work is published
Indicate whether this statement is true or false.
In a public-relations presentation, the speaker should anticipate and prepare for criticism by
a. vehemently defending the position of his/her organization. b. ignoring potential objections and remaining positive. c. explaining the organization's plan more in more detail. d. acknowledging and counteringpotential objections and problems.
Those with the most power in a society decide what constitutes _____ capital, which are certain bodies of cultural knowledge and competencies that people need to function effectively in society
a. economic b. cultural c. critical d. social