A capital lease is a lease of property, plant, or equipment that is in effect an installment purchase
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Which of the following statements about data breaches in 2017 is not true?
A. According to the Identity Theft Resource Center, the number of breaches in 2017 increased by almost 45% from 2016. B. According to the Identity Theft Resource Center, over 50% of data breaches involved social security numbers. C. According to the Identity Theft Resource Center, employee error was the leading cause of data breaches. D. According to the Identity Theft Resource Center, data breaches involving the business sector represented over 55% of all breaches.
________ strategies regard a city, state, country, or other locale as a brand
A) Social marketing B) Idea marketing C) Place marketing D) Service marketing E) Green marketing
What is the final step in developing a customer benefit plan?
A. Presenting a marketing plan. B. Assessing the prospect's attitude with a trial close. C. Creating an individualized sales call objective. D. Developing a suggested purchase order. E. Performing a value analysis that identifies ROI.
The effectiveness of an advertisement should be measured both before and after it reaches the target market
Indicate whether the statement is true or false