Selling the same goods to different targeted groups at different prices is called
A) cost customization.
B) cost optimization.
C) price gouging.
D) cost personalization.
E) price discrimination.
E
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__________, usually called debentures, have only the obligation of the corporation behind them
a. Secured bonds b. Income bonds c. Unsecured bonds d. None of these are correct.
Though most universities are nonprofit organizations, they are engaged in marketing strategy choices, just like businesses. For example, universities must decide if they should increase or decrease product mix breadth, or increase or decrease product line depth. Using your university, describe a real or plausible example of each of these four potential changes.
What will be an ideal response?
Shaw Industries, a giant carpet manufacturer, increases its control over raw materials by producing much of its own polypropylene fiber, a key input into its manufacturing process. This is an example of
A. leveraging core competencies. B. sharing activities. C. pooled negotiating power. D. vertical integration.
Distinguish between brainstorming and groupthink. How are they related? Provide an example of each.
What will be an ideal response?