Though most universities are nonprofit organizations, they are engaged in marketing strategy choices, just like businesses. For example, universities must decide if they should increase or decrease product mix breadth, or increase or decrease product line depth. Using your university, describe a real or plausible example of each of these four potential changes.
What will be an ideal response?
Answers will vary, but an increase in product mix breadth involves adding a new product line. Depending on the size of the university and the number of degrees, this might involve adding a new department or a new school. An increase in product line depth might be to add a new major in a department or school, or a new program within a department (such as a degree that can be earned online).
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