Which of the following terms refers to ‘the process of tracking mentions of specific words or phrases on social media sites’?
a. Social customer care.
b. Social monitoring.
c. Customer service recovery.
d. Primary research.
e. None of these.
b. Social monitoring.
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Which of the following is true of needs-based market segments?
A) Relevant demographics that cause differences in needs include investments, size of investment portfolio, and portfolio diversification. B) To make the segments actionable, the observable demographics and behaviors have to be determined. C) The main advantage is that individual customers who fall into each segment can be identified. D) The main disadvantage is that the segments are not directly based on specific customer needs. E) The usage behaviors that cause differences in needs include income and assets.
Using a list can be more effective than conventional sentences and paragraphs because lists allow the writer to do what?
A) Slow down the reading process B) Minimize the impact of controversial information C) Require careful review of key points D) Increase the depth of the document E) Simplify complex subjects
Determining net cash flows from operating activities using the direct method reveals cash collected from customers
Indicate whether the statement is true or false
Which of the following is a theory that looks at how people compare their inputs to their outcomes?
A. expectancy theory B. equity theory C. needs theory D. goal setting theory