A public in public relations is defined as
A) any group of people with more than one member
B) any organized special interest group
C) any group in which members have a chance of being selected for a focus group
D) any group that represents a larger group in society
E) any group whose members share a common interest in a particular situation
Answer: E
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________ communication is the use of messages to open the channels of communication rather than to communicate something about the external world
Fill in the blank with correct word
Which of the following statements is NOT TRUE regarding psychographics?
a. Helps marketers get a handle on what the audience "looks like.". b. Combines knowledge from psychology and sociology with other marketinginformation to predict future buying behavior c. Refers to the emotional and behavioral characteristics of an audience d. Concerned with the values, beliefs and attitudes of an audience
Arielle is distraught because she and her boyfriend have had their first fight. Arielle must remember that conflict
a. is a "man thing." b. is evitable. c. is natural. d. happens most frequently in the beginning stages of romantic relationships
Organizational climates which produce defensiveness are characterized by all-too-clear perceptions of motives, values, and emotions of those in conflict
Indicate whether this statement is true or false.