Companies with a great deal of long-term debt are considered to have high _____ risk.

A. market
B. event
C. business
D. financial
E. liquidity


Answer: D

Business

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A. persuasion B. decision C. implementation D. confirmation

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Which of the following types of selling includes order taking, but also entails responsibilities such as making sure the stock is adequately displayed on shelves, setting up displays, providing demos, and other merchandising activities?

A) response selling B) trade selling C) missionary selling D) technical selling

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______ is the degree to which a channel allows us to easily communicate and understand information sent between people and organizations.

A. Channel richness B. Instrument measure C. Noise D. Channel intenseness

Business

To ensure attainability, marketers increasingly try to state objectives in general terms

Indicate whether the statement is true or false

Business