Advertising allows the buyer to receive and compare the messages of various competitors
Indicate whether the statement is true or false
TRUE
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Which of the following best describes the debt to equity ratio?
a. Average total assets divided by total liabilities b. Average total assets divided by stockholders' equity c. Stockholders' equity divided by total liabilities d. Total liabilities divided by stockholders' equity
The balance sheet is based on the accounting equation.
Answer the following statement true (T) or false (F)
Which of the following is not an example of an adjusting entry?
a. recognition of depreciation on equipment purchased during the year b. recording the expiration of a portion of the cost of prepaid insurance that was purchased during the previous year c. recognition of income tax expense on the net income earned during the period d. recording of collections received from customers during the period e. recognition of warranty expense on cars sold during the period
In the twenty-first century, public relations practitioners should pay special attention to the Web. If a PR specialist is confronted by negative blogging on a Web site not controlled by the organization, he or she should
a. totally ignore it b. post a counter-argument on the blogger's Web site using an assumed name c. post a carefully thought out and worded response on the blogger's Web site identifying the posting as coming from the organization d. call lots of friendly bloggers and others who think highly of the organization and ask them to put something positive in other blogs e. create their own blog and "join the fray"