A basic idea forming the foundation of customer loyalty for small firms includes the notion that
A. superior customer service always leads to customer purchases.
B. customer loyalty will mean constant customer satisfaction.
C. small firms possess great potential for providing superior customer service.
D. customer satisfaction is being ignored by large firms.
Answer: C
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Your friend offers to pay you an annuity of $2,500 at the end of each year for 3 years in return for cash today. You could earn 5.5% on your money in other investments with equal risk. What is the most you should pay for the annuity?
A. $5,493.71 B. $5,782.85 C. $6,087.21 D. $6,407.59 E. $6,744.83
All of the following are components of an alienated follower, except ______.
a. an independent thinking style b. an uncritical thinking style c. unengaged behavior d. either disloyalty or some degree of loyalty to the leader
Relative to the current year, the sales manager's proposal will ________.
Alvarez Company is facing an $8 increase in the variable costs of producing one of its products for the upcoming year. As a result, the sales manager has made a proposal to increase the sales price of the product while increasing the advertising budget at the same time. The sales price increase will lower sales volume, but the other changes may help the company maintain its profit margin. Alvarez has provided the following information regarding the current year results and the proposal made by the sales manager:
A) decrease operating income by $324,000
B) increase contribution margin by $196,000
C) decrease the unit breakeven point
D) decrease operating income by $196,000