Abridgment of the right to assemble peacefully is prohibited by the ________ Amendment to the U.S. Constitution
A) First
B) Fourth
C) Sixth
D) Thirteenth
A
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Which of the following is a disadvantage of using direct mail as an advertising medium?
A) low audience selectivity B) lack of flexibility C) high competition within same medium D) relatively high cost E) lack of personalization of advertising message
According to your text, volume tracking data and scanner panels with cable TV are sources of scanner data. Which of the following is also a type of scanner data?
A) grocery panels B) scanner panels C) Both A and B are correct. D) none of the above
Research of _____ confirms that information presented early in a sequence affects judgments made later.
A. hindsight bias B. order-effects C. belief updating D. stereotype
Recent research shows that the amount of a guarantee payout has no effect on consumer cheating. Which of the following is one of the important managerial implications of this?
a. Guarantees can be restricted to new customers because of the propensity for repeat customers to cheat. b. Guarantees can be kept low to prevent rewarding cheaters. c. Managers can reap the marketing rewards of higher guarantees without increased payouts due to consumer cheating. d. Managers cannot expect to recover the difference in guarantees for different types of consumers. e. Guarantee levels can be used to dissuade consumer cheating.