Product availability plays a major role in the purchase stage. If the highest-ranked product is unavailable, the consumer will most likely purchase the brand ranked second.
Answer the following statement true (T) or false (F)
True
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Maintaining the appropriate fit among the four critical elements—customers, product factors, operational CSFs or capabilities, and core competencies—is ______.
a. part of developing and refining an operations strategy b. a temporary process c. an annual event d. the function of corporate strategy
____ refers to the firm’s ability to meet its long-term obligations—its fixed commitments.
a. Direction b. Solvency c. Perceived value d. Prevention cost
_______________ refers to the components of culture that we can see in an organization.
a. Competing culture b. Observable culture c. Hierarchy culture d. Unobservable culture
Jason just completed an advertising campaign for a new dog shampoo, and he wants to know if it generated consumer awareness. What method should he use to evaluate it?
A. demand analysis B. promotion evaluation C. sales forecasting D. advertising effectiveness study